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BENEFITS

The Things That Make a Difference

The Things That Make a Difference

More data should mean better decisions. Occasionally, it just means more tabs. We use research, technology and specialist judgment to understand demand, choose where to act and check whether the work is paying off. Less noise. More Signal.

More data should mean better decisions. Occasionally, it just means more tabs. We use research, technology and specialist judgment to understand demand, choose where to act and check whether the work is paying off. Less noise. More Signal.

BENEFITS

The Things That Make a Difference

More data should mean better decisions. Occasionally, it just means more tabs. We use research, technology and specialist judgment to understand demand, choose where to act and check whether the work is paying off. Less noise. More Signal.

Results You Can Measure

We track what matters, double down on what works, and cut what doesn’t.

Results You Can Measure

We track what matters, double down on what works, and cut what doesn’t.

Ready-to-buy customers

Competitor gaps

Untapped demand

Analyze

We Start With Demand

We study buyer behavior and competitor gaps so you don’t pay for guesswork.

Ready-to-buy customers

Competitor gaps

Untapped demand

We Start With Demand

We study buyer behavior and competitor gaps so you don’t pay for guesswork.

No Middlemen. Just Your Specialists

You speak directly with the specialists doing the work. They explain the research, decisions, and results.

Where should we focus first?

Let’s look at demand, competition and what’s working.

No Middlemen. Just Your Specialists

You speak directly with the specialists doing the work. They explain the research, decisions, and results.

Where should we focus first?

Let’s look at demand, competition and what’s working.

No Middlemen. Just Your Specialists

You speak directly with the specialists doing the work. They explain the research, decisions, and results.

Where should we focus first?

Let’s look at demand, competition and what’s working.

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Experience That Informs the Work

Our specialists apply what they learn across campaigns to guide the next decision.

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Experience That Informs the Work

Our specialists apply what they learn across campaigns to guide the next decision.

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Experience That Informs the Work

Our specialists apply what they learn across campaigns to guide the next decision.

ANALYSIS

Your competitors leave clues.

Our free competitor analysis looks at your business, market and online visibility. We compare the competition to find weak spots, useful opportunities and where to focus next.

WHAT WE LOOK FOR

Where you show up

How customers find you in search and, where relevant, local results.

Who gets their attention

How relevant competitors appear in search and paid ads.

What deserves attention

Gaps worth investigating and priorities worth discussing.

01

Tell us about your business

We review your request to see whether the analysis is likely to help.

02

Specialists do the research

Accepted requests are researched by specialists. This is not an instant automated report.

03

Talk through the findings

We present the findings in a live working session to discuss exactly what they mean for your business.

INVESTMENT

Clear pricing. Short commitments.

Initial retainers are 2 to 3 months, then roll month-to-month. Cancel anytime.

SINGLE LOCATION

Starting at $1,000

/ mo

2 to 3-month start, then month-to-month

Single-location businesses and local services.

Focused search and visibility work designed for single-location businesses, practices, and local service providers.

REGIONAL & NATIONAL

Starting at $2,000

/ mo

2 to 3-month start, then month-to-month

Growing brands, ecommerce, and multi-city businesses.

Multi-city, regional search, and multi-channel advertising programs for growing brands and competitive markets.

HIGH SPEND & COMPLEX

Custom scope

Scoped to your footprint and media budget

Multi-location brands, franchises, and large ad budgets.

Coordinated strategy and specialist execution across complex footprints, franchise networks, or high monthly ad spend.

01

Competitor Analysis

We analyze your market and direct competitors to show what’s working for them, where your opportunities are, and what’s worth prioritising.

02

Strategy First

We build your strategic plan and audit the data first, so you see the exact roadmap and team before starting ongoing work.

03

Short Commitments

Start with an initial 2 to 3-month term to test the relationship, then roll month-to-month. Cancel anytime.

Get to know the work first.

Instead of locking you into a long-term contract before the work is understood, we separate the initial work. This lets you experience how we work firsthand while we establish your baseline scope, costs, and expected results.

You own everything.

All ad accounts, campaign data, and creative assets belong to you from day one. If you ever decide to bring your marketing in-house or work with someone else, you keep everything without accounts being held hostage.

FAQS

Frequently asked questions

Direct, honest answers about our process, pricing, and expectations.

Are there long-term contracts or commitments?

No. After the initial research phase, all ongoing work is month-to-month with a simple 30-day notice. We do not believe in locking clients into annual contracts. If we are not delivering clear value and honest communication, you should not be obligated to stay.

Why is there a paid Initial Analysis Report before monthly work begins?

Every business, market, and website is different. Jumping directly into monthly retainers without deep research leads to wasted ad spend and guesswork. The initial research lets our senior specialists audit your demand, competitors, and technical setup to build a prioritized roadmap. It also gives you a firsthand experience of how we work and communicate before you commit to an ongoing monthly investment.

How does ad spend work for Paid Search and Social Ads?

You pay the ad platforms directly. Whether you advertise on Google, Meta, or LinkedIn, your ad budget is billed directly to your own company payment card. Signal charges only a flat management fee. We never mark up media spend, take vendor kickbacks, or hold ad accounts hostage. You retain full ownership of your accounts, data, and creative assets at all times.

Who will I actually be working with day to day?

You work directly with the senior specialists researching, building, and managing your campaigns. We do not use account managers to relay messages or play telephone. When you have a strategy question or review performance, you speak directly with the people doing the work.

What is the difference between the Free Analysis and the Initial Report?

The Free Competitor Analysis is an initial strategic evaluation of your market. Our specialists review your organic search gaps, competitor advertising, and social footprint to find wasted spend and real demand before we discuss working together. It gives you immediate clarity with zero obligation. The paid Initial Analysis Report is the exhaustive technical foundation and roadmap completed when you officially begin an engagement with us.

What if my industry is niche or highly technical?

We are intentionally industry-agnostic. While every industry has unique details, the underlying mechanics of search demand, auction dynamics, and buyer psychology follow consistent rules. Combining our specialized search and advertising capability with your deep subject-matter knowledge tends to produce more relevant work than a cookie-cutter approach recycling the same generic playbook.

Have a specific question? Contact our specialists directly: contact@signalmktg.com

FAQS

Frequently asked questions

Direct, honest answers about our process, pricing, and expectations.

Are there long-term contracts or commitments?

Why is there a paid Initial Analysis Report before monthly work begins?

How does ad spend work for Paid Search and Social Ads?

Who will I actually be working with day to day?

What is the difference between the Free Analysis and the Initial Report?

What if my industry is niche or highly technical?

We are intentionally industry-agnostic. While every industry has unique details, the underlying mechanics of search demand, auction dynamics, and buyer psychology follow consistent rules. Combining our specialized search and advertising capability with your deep subject-matter knowledge tends to produce more relevant work than a cookie-cutter approach recycling the same generic playbook.

Have a specific question? Contact our specialists directly: contact@signalmktg.com

FAQS

Frequently asked questions

Direct, honest answers about our process, pricing, and expectations.

Are there long-term contracts or commitments?

No. After the initial research phase, all ongoing work is month-to-month with a simple 30-day notice. We do not believe in locking clients into annual contracts. If we are not delivering clear value and honest communication, you should not be obligated to stay.

Why is there a paid Initial Analysis Report before monthly work begins?

Every business, market, and website is different. Jumping directly into monthly retainers without deep research leads to wasted ad spend and guesswork. The initial research lets our senior specialists audit your demand, competitors, and technical setup to build a prioritized roadmap. It also gives you a firsthand experience of how we work and communicate before you commit to an ongoing monthly investment.

How does ad spend work for Paid Search and Social Ads?

You pay the ad platforms directly. Whether you advertise on Google, Meta, or LinkedIn, your ad budget is billed directly to your own company payment card. Signal charges only a flat management fee. We never mark up media spend, take vendor kickbacks, or hold ad accounts hostage. You retain full ownership of your accounts, data, and creative assets at all times.

Who will I actually be working with day to day?

You work directly with the senior specialists researching, building, and managing your campaigns. We do not use account managers to relay messages or play telephone. When you have a strategy question or review performance, you speak directly with the people doing the work.

What is the difference between the Free Analysis and the Initial Report?

The Free Competitor Analysis is an initial strategic evaluation of your market. Our specialists review your organic search gaps, competitor advertising, and social footprint to find wasted spend and real demand before we discuss working together. It gives you immediate clarity with zero obligation. The paid Initial Analysis Report is the exhaustive technical foundation and roadmap completed when you officially begin an engagement with us.

What if my industry is niche or highly technical?

We are intentionally industry-agnostic. While every industry has unique details, the underlying mechanics of search demand, auction dynamics, and buyer psychology follow consistent rules. Combining our specialized search and advertising capability with your deep subject-matter knowledge tends to produce more relevant work than a cookie-cutter approach recycling the same generic playbook.

Have a specific question? Contact our specialists directly: contact@signalmktg.com