PAID SEARCH (PPC)
Be there when buyers are ready to buy.
We build, manage, and optimize high-intent search campaigns that turn ad spend into profitable revenue. Direct platform billing with zero agency markup on media.
CAPABILITIES
What we actually do.
Mathematically disciplined search advertising focused on intent sculpting, conversion tracking, and eliminating wasted spend.
High-Intent Search & Campaign Design
Google Ads and Microsoft Advertising campaign architecture. Single-Theme Ad Groups (STAGs), commercial query sculpting, and responsive search ad (RSA) copy testing.
Negative Keyword Mining & Waste Reduction
Continuous search-query auditing to eliminate wasted spend on irrelevant terms. Account-wide negative keyword lists and bot traffic filtering to protect your media budget.
Tracking & Conversion Engineering
Full measurement infrastructure: Google Analytics 4 (GA4) event tracking, Google Tag Manager (GTM), call tracking, and form conversion attribution.
Ecommerce & Performance Max (PMax)
Google Merchant Center product feed optimization, PMax asset group structuring with strict brand exclusions, and Target ROAS / Target CPA bid strategies.
TRANSPARENT BILLING
Zero markup on ad spend. Direct platform billing.
We believe agencies should never take a cut of your ad spend or hide media costs in blended fees. You pay Google and Microsoft directly from your corporate card. Signal charges a flat, transparent management fee based on campaign scope. You always know exactly what goes to media and what goes to specialist execution.
MEDIA BILLING POLICY
0%
Agency Markup on Ad Spend
You pay ad platforms directly. No hidden spreads, kickbacks, or inflated cost-per-click charges.
EFFICIENCY
Four ways we eliminate wasted ad spend.
Most ad accounts waste 20% to 40% of their media budget on non-converting search terms and untracked actions. We eliminate these waste vectors on day one.
01 SEARCH QUERIES
Search Query Bleed
Continuous negative keyword mining prevents paying for non-commercial or irrelevant queries that burn media budget.
02 CONVERSIONS
Conversion Tracking Drift
Rigorous server-side and GTM tag verification ensures only real leads or sales are counted, never accidental page views.
03 MATCH TYPES
Broad Match Runaway
Strict keyword match sculpting and negative brand exclusions stop automated bidding algorithms from wasting spend.
04 BRAND DEFENSE
Channel Cannibalization
Brand search protection ensures you do not bid up your own organic search dominance unnecessarily.
MANAGEMENT FEES
Transparent management fees. Separate media spend.
Management fees scale with ad spend bands and campaign specializations. 3-month initial term to establish statistical significance, then rolling month-to-month. Cancel anytime.
LEAD GENERATION
Focused Lead Gen
$975 / mo
For up to $5,000 monthly ad spend. Ideal for campaigns scaling from $1,000 to $5,000 monthly.
Single-Theme Ad Group structuring, weekly negative search term auditing, conversion tracking, RSA multivariate testing, and monthly specialist strategy call.
ECOMMERCE & RETAIL
Ecommerce PPC
$1,350 / mo
For up to $5,000 monthly ad spend. 2 specializations (Search + Shopping/PMax).
Google Merchant Center feed optimization, Shopping & Performance Max setup, brand search protection, Target ROAS bidding, and ecommerce revenue tracking.
SCALED ACCOUNTS
Scaled Growth
Tiered Scope
For monthly ad budgets from $5,000 to $80,000+ across Google and Microsoft.
Multi-network coverage (Google + Microsoft Ads), remarketing audiences, landing page CRO reviews, and dedicated senior media buyer delivery.
100% Account & Audience Ownership.
All Google Ads accounts, Microsoft Advertising accounts, tracking pixels, custom audiences, and creative assets belong entirely to you from day one. You keep everything without accounts being held hostage.
DELIVERY
Direct media buyer execution.
01 ACCESS
Senior Media Buyers
You speak directly with the specialists managing your bids, keywords, and creative testing, not an account coordinator relay.
02 OPTIMIZATION
Weekly Waste Elimination
We actively audit search queries every single week to prune non-converting search terms and protect your budget.
03 METRICS
Return on Ad Spend (ROAS)
We optimize for customer acquisition cost (CAC), qualified pipeline revenue, and ROAS, rather than vanity click traffic.
QUESTIONS
Frequently asked questions.
How does media billing work between Signal and ad platforms?
Direct platform billing. You pay Google and Microsoft directly from your corporate account with 0% agency markup. Signal bills a separate, transparent management fee based on campaign scope.
What monthly ad spend do you recommend to start?
We manage search campaigns starting from $1,000 monthly ad spend up to $80,000+ monthly. Flat management fees scale transparently with your spend tier.
How quickly do paid search campaigns produce results?
Search ads place your business in front of active buyers immediately upon launch. We continuously refine search queries and bid strategies weekly to lower customer acquisition cost.
FREE ANALYSIS
See where your competitors are buying traffic.
We analyze your search market, estimate competitor ad spend, and identify high-opportunity search terms in a free initial audit presented live.